Frank Ordonez
President, Delphi Product and Service SolutionsMotor Age: What will a car be 10 years from now? Ordonez: A car will be a finely tuned, highly efficient machine, perhaps using electricity instead of gas. It will be so advanced you will almost be able to walk away from any accident.
[It will be] a powerhouse of electronics, and the consumer will tell [us] what they want in a vehicle – [we] won’t tell them. That space on the dashboard for audio will be the consumers’ space, and they will decide what they want in there. The electronics in a five-year-old car are pretty old technology now.
[We have technology] to detect drowsy drivers, alcohol, text-to-speech…The vehicle will be a safety cocoon, an entertainment and communications center.
For certain [regions] in Europe, the winner is the diesel powerplant. It could be here too because the economics of the hybrid are not working out like they were supposed to. By-wire controls will advance, too.
The vehicle will be an electronic
masterpiece.
Motor Age: How will this affect the business of aftermarket automotive service? Ordonez: College degrees will be
more important. Look at a vehicle today; it’s not a trivial thing. Electronics will control the whole vehicle, almost like a nervous system.
If I were starting out [in the repair business] today, I would start with computer-based diagnostics, not scan tool diagnostics, and I would put a lot of emphasis on [employee] training. I would pay well [because] electronics are unpredictable, and the average repair bill will be higher [and] the consumer will want the repair done right now.
When you look at all those things, you can put together a winning formula and be at the forefront of the aftermarket.
— Interviewed by Jacques Gordon, Technical Editor
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