Braking Parts
THE PART Brake System Upgrade
THE DISTRIBUTOR
Wilwood Engineering 4700 Calle Bolero Camarillo, CA 93012 805-388-1188 www.wilwood.com
THE CHALLENGE:
Improve stopping performance on an older chassis
TIME TO COMPLETE
Wilwood claims that the system is fairly easy to install, and that anyone with mechanical ability can make the conversion in about a day for both front and rear. All you need are typical hand tools such as a floor jack and jack stands, an assortment of hand wrenches and sockets, an inch-pound torque wrench, a foot-pound torque wrench, an impact gun and safety wire pliers. Because a majority of street rods with independent front suspension systems are based on the Mustang II, you will find that this brake installation will apply to them as well.
COST TO YOU
An entry-level system consists of basically four-piston calipers, master cylinder, proportioning valve, drilled/slotted rotors and red calipers. That system retails for about $2,600, and the jobber price is $2,300. Buy-ins of $8,000 to $10,000 (roughly five to six complete brake systems) will net a shop owner the deepest discount price (costing $2,000, about 10 percent over WD), notes Jeff Baluyot with Wilwood. With the tougher economy, though, Wilwood has decided to offer wholesale pricing to established companies with good credit and proper credentials, to make its brake products more accessible.
PROFIT POTENTIAL
Baluyot says custom rod shops are very strong of late and a good profit center for the company. Muscle-car restomods are a close second, with imports and competition packages not far behind. Trucks and SUVs are currently the smallest segment of Wilwood's business. Retail pricing on brake components and packages range from the low $900s to high $3,000 or more.
Steve Temple
is a freelance technical writer and photographer with more than 25 years' experience. He has served as director of sales and marketing for Shelby American and as online editor for major magazines such as Hot Rod, Car Craft and Rod & Custom.