Bridgestone Firestone North American Tire, LLC (BFNT) and Bridgestone Firestone Canada, Inc. (BFCA) are raising the pricing on the companies’ Bridgestone and Firestone tire lines, as well as all associate brand tires. The increases of up to 10 percent are to be implemented on passenger and light truck, truck and bus, and agricultural and off-the-road tires. It will affect the replacement, original equipment and export channels. The price increases are scheduled to begin June 1. “The continuing record-breaking upward spiral of fuel, energy and raw material costs affects every aspect of our business – from manufacturing to distribution – and makes this action necessary,” says Asahiko “Duke” Nishiyama, vice chairman and president of Bridgestone Americas Holding, Inc., the parent company of BFNT and BFCA. “Although we are continually working to enhance efficiencies and increase productivity in all areas of our business, these efforts can not fully mitigate this unprecedented escalation of costs,” Nishiyama adds. “As a result, we have no choice but to implement this price increase.” For more information, visit www.firestone.com. | 
