Inventory marketing seminar offered for auto dealers

Jan. 1, 2020

AutoUpLinkUSA's "Tools to Make You Profitable" Internet inventory marketing seminar for new and used auto dealership Internet sales professionals will be held in Washington, D.C. on May 15. This national seminar brings auto dealership Internet sales

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AutoUpLinkUSA’s “Tools to Make You Profitable” Internet inventory marketing seminar for new and used auto dealership Internet sales professionals will be held in Washington, D.C. on May 15.

This national seminar brings auto dealership Internet sales professionals together with some of the industry’s most well-known providers of leading-edge Internet inventory marketing tools.

The seminar, from 8 a.m. to noon, will be at the Collaborations Executive Club in the Verizon Center, 601 F. St. NW, Washington, D.C. A continental breakfast will be served, and useful handout materials will be provided to attendees.

This is a free seminar for new and used auto retailers. Registration closes May 12. To RSVP or for more information, contact Daryl Collette, AutoUpLinkUSA Mid-Atlantic, 703-858-9461 or via e-mail at [email protected].

Co-sponsors will include:
AutoUpLinkUSA: Discussing technology trends and strategies for more effective vehicle inventory and vehicle image acquisition, management and online publishing to online car-shopping sites.

CarFax: Discussing strategies for using the CarFax brand and data to help car dealers sell more used cars more effectively.

UnityWorks Media: Discussing the application and economics of adding streaming video to online listings to better attract online car shoppers’ attention.

e-autobusiness: Discussing customer relationship management (CRM) strategies for improving Internet sales department communications effectiveness with consumers sending inquiries to the dealership from online shopping sites.

eBay Motors: Discussing opportunities for dealerships to market wholesale inventory on a retail basis using this unique bid-based sales channel.

AutoMart: Discussing the integration of online inventory listings with traditional print media to maximize the dealership’s advertising dollar.

Gumiyo: Discussing the emerging sales channel of mobile web browsing to help dealers reach buyers – and buyers reach dealers – wherever they are using text messaging and online inventory viewing via cell phone.