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    • Will Latuff

    Will Latuff is a manager at Latuff Brothers Auto Body, a 4th generation family run business. He graduated from UW-Stout with a B.S.in business administration and a minor in quality management. Will is an I-CAR Pro Level 3 platinum individual, who is both aluminum and steel structural welding certified.  Will is an active member of AASP-MN participating on the board of directors as well as serving as AASP-MN Collision division director.

    Decision
    Operations

    Giving used suspension proper consideration

    Will Latuff
    July 30, 2021
    Used suspension requires some unique administrative work that new and aftermarket suspension do not. Whenever an estimate is quoted with used suspension there are five steps to...
    Shop Customers

    Your estimates aren’t as good as you think they are

    Will Latuff
    April 1, 2021
    Your estimates aren’t that good. And it’s not your fault. The estimate is one of the most important documents used in the collision repair industry, yet it hasn’t evolved much...
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    Finance

    Stratification and discrimination in the collision industry

    Will Latuff
    Dec. 2, 2020
    In the context of the collision industry, treating all shops the same would appear to be a major victory in equality. But that is only half the battle. Treating all shops the ...
    Finance

    The difference between knowing a repair and knowing the repair

    Will Latuff
    Aug. 26, 2020
    There is a common misconception that having the skills to repair a vehicle equals having the knowledge of the specifications to fix the vehicle.