The Autolite® team is ready to put their spark plugs to the test with The Autolite Challenge,™ a new program for 2010 that combines an online instant win game and money-back guarantee for consumers, and a training and rewards opportunity for technicians.
“By far, this is the biggest promotion we’ve ever launched as a brand,” says Duane Pekar, director of marketing, ignition, Honeywell Consumer Products Group. “We really want to challenge consumers and technicians alike to use our spark plug products and see for themselves that we are ignition system experts with a line of products that offer OE-quality performance for virtually any vehicle - import or domestic.”
The Autolite Challenge™ Professional Technician Program
The Autolite Challenge Professional Technician program, is an in-depth training opportunity for professional technicians focused on ignition systems. Starting this month, techs will have access to a new monthly online training module created by Autolite engineers and ignition experts. Each module will cover a topic of professional interest, including six relevant questions. The modules will cover specifics about ignition systems in an in-depth, easy-to-understand format.
Technicians who complete each module will earn a “virtual badge” of recognition and will receive entry into a sweepstakes for a chance to win a one-year lease on a new 2010 Chevrolet Silverado truck. The more modules they complete, the higher their chances of winning. At the end of the training period, the first 3,500 technicians who have completed all six modules will receive a Carhartt jacket and framed certificate of completion. Professional technicians can enroll at www.autolitechallenge.com/PRO this month. The promotion will run from March 1-Aug. 31.
To know more about Autolite and Honeywell, visit www.autolite.com and www.honeywellnow.com.
