Exploring new strategies for business stability and success in the aftermarket is the key focus for the 2009 Globabl Automotive Aftermarket Symposium (GAAS). And hopefully attendees will walk away with improved knowledge and ideas for tackling market challenges, says David Caracci, chairman of the GAAS Board of Directors.
“You will see new views and tactics presented about aftermarket companies profiting from the economic downturn. Unfortunately, a downturn like this is nothing new to the aftermarket,” he says. “Those that implement the proper growth strategies will come out of this recession ahead of the competition.”
The GAAS agenda is framed around the economy and finding the best strategies for growth. Topics include the 2009 economic outlook, vehicle technology, business strategies, consumer insight and the DIY market, among others.
Several new topics have been added to the line-up, including panel presentation “Strategies to help the American aftermarket parts manufacturer survive” and “Don’t waste this crisis,” led by Bill Haas, vice president of divisions, education and training with the Automotive Service Association.
Haas says he approached GAAS organizers about including his presentation because being current on new technology is a great way to keep a business profitable.
“I hope what attendees take away is that it’s not just cool and it’s not just great. When they leave there, they have to figure out how to go back into your local community and work with your customers to ensure that they’re prepared to deal with any future technology coming in the next five to 10 years and that we don’t lose business to other segments when it’s there for the taking,” he says.
Haas’s presentation is just one example of GAAS incorporating new, cutting edge topics into the agenda, Caracci says.
“The key will be competitive knowledge about the new and different business and marketing models that fit the aftermarket of today and tomorrow,” he says. “We are not reviewing the same old ‘this is how the aftermarket works’ subjects. We are exploring and exposing new aggressive paths for growth.”
Networking time is also a key change to the 2009 program. Based on feedback from previous symposiums, GAAS organizers want to give more time for presenters and attendees to learn from each other during breaks and meals.
“We expanded this year’s networking time between sessions by about 20 percent. If you want to meet and learn from people in the know, there is no better event than GAAS,” Caracci says.
But overall, what attendees get out of the symposium is up to them and their participation, he says.
“From my view, the takeaway from GAAS 2009 is whatever you want to know and have enough nerve to ask about to grow and profit from this recession,” Caracci says.
