Launched in support of April’s National Car Care Month, the Tire Industry Association (TIA) and Bridgestone have produced a seven-minute video to provide motorists with tire advice.
Entitled Passenger Tire Replacement, the project is comprised of three modules:
Module 1 discusses tire sizing and how the information contained on the vehicle tire placard helps viewers select the best tire and inflation pressure for their vehicle.
Module 2 helps consumers understand tire replacement guidelines, most importantly the proper installation when replacing only two tires and the consequences of improper installation.
Module 3 provides education on the critical issue of tire rotation and how proper rotation can save your customers save money and conserve while ensuring maximum tire life and performance.
“With a tight economy forcing consumers to keep their vehicles longer,” observes TIA Executive Vice President Roy Littlefield, “the video will help them better understand important issues such as how to choose the correct size replacement tire for their vehicle, how to make sure replacement tires are properly installed and how proper rotation can maximize the life of tires, thus saving them a considerable amount of money.”
He goes on to point out how the association and Bridgestone “are committed to helping consumers find the facts about tires in order to make a safe, smart, cost-effective decision.”
“Our technical expertise – combined with TIA’s extraordinary commitment to tire industry training and education – will reach customers at all levels,” notes Phil Pacsi, vice president of consumer marketing for Bridgestone’s U.S. and Canada consumer tire sales division.
“Engaging our dealer network and our more than 2,100 company-owned stores in this initiative underscores our dedication to enhance the safety of the driving public,” he says. “This informative video provides the consumer with valuable tire information on many levels.”
Pasci reports that “we are honored to join TIA in this educational initiative as part of our ongoing efforts to empower consumers in making informed decisions affecting the performance, safety and efficiency of their vehicles’ operation.”
For more information, visit
www.tireindustry.org and
www.bridgestone-firestone.com.
