Glenn Wiesenthal, co-owner of the Wiesenthal Shell service station in Ocean City, N.J., is the grand-prize winner of the Remy “Conquer the Canyon” sweepstakes promotion from Remy International, Inc. Wiesenthal’s name was drawn from the several hundred entries received during the popular four-month promotion. His grand prize is a brand-new 2008 GMC Canyon 4WD extended-cab truck.
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“This is unbelievable,” Wiesenthal says. “I’m the kind of guy who’s used to doing things for other people, so to win a prize of this type is very difficult to believe. I’m a little out of my element on this one!”
The Conquer the Canyon promotion encouraged automotive service professionals to install Remy’s OE-quality starters and alternators on their customers’ vehicles. Participants were able to earn free entries into the grand-prize drawing in a variety of ways, including installing at least five qualifying Remy products during the program period. Hundreds of technicians, service writers and shop owners took that challenge, with some installing as many as 50 Remy units between June 1 and September 30, 2008. Wiesenthal installed 42 premium Remy units, all purchased through South Jersey Auto Supply, Pleasantville, N.J.
“Remy builds great starters and alternators; reliability is never an issue,” says Wiesenthal, who, along with his brother, runs the 60-year-old full-service repair business. “I’ve got a great rapport with the guys at South Jersey, so when they called and told me I had won a truck, I figured it was a Matchbox truck. This has been a great month – first the (Philadelphia) Phillies win the World Series, and now this!”
In addition to the grand-prize GMC Canyon truck, Remy also awarded iPod Touch units to 15 automotive professionals who were the first to submit qualifying entries.
“Remy is one of the most respected names in the automotive industry, yet we wanted to call attention to our growing presence within the traditional aftermarket,” says Steve Petty of Remy International. “The Conquer the Canyon promotion allowed us to communicate our OE and aftermarket leadership position in rotating electrical – we’re OE on the Canyon, for example – as well as our clear quality advantage over other brands. Thanks to this program and additional marketing activities, thousands of shop professionals now know that choosing Remy is the best way to eliminate comebacks and increase customer loyalty.”
For more information, visit www.remyaftermarket.com.
