NPD now offers cooling category information from AAIM
Jan. 1, 2020
The NPD Group now offers commercial and retail cooling category point-of sale (POS) information from all nine automotive specialty retailers and wholesale distributors in the Aftermarket Industry Monitor (AAIM).
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The NPD Group now offers commercial and retail cooling category point-of sale (POS) information from all nine automotive specialty retailers and wholesale distributors in the Aftermarket Industry Monitor® (AAIM).
In 2007, NPD began re-releasing hard parts point-of-sale (POS) information, with cooperation from the nine AAIM panel companies and in collaboration with the Automotive Aftermarket Industry Association’s (AAIA's) Category Management Committee.
In addition to cooling category sales, NPD hard parts POS data includes brakes, batteries, fuel systems, filters, and rotating electrical categories. Several more categories, including suspension and steering, will roll out in the months ahead.
"Reliable hard parts market information had been notoriously hard to come by until now," says David Portalatin, director of industry analysis, The NPD Group. "We designed the hard parts information from our Aftermarket Industry Monitor® (AAIM) to provide a clear view of the marketplace with detail down to the segment and attribute levels."
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