China’s Lionax has recently delivered an order of its SecuTire Flash, SecuTire Led and SecuTire Digital Tire Pressure Monitoring Systems (TPMS) to its first African customer: Hi-Speed in Algeria. In addition to Algeria, Hi-Speed plans to export the purchased products to neighboring countries such as Morocco and Tunisia, according to CEO Mohamed Taoquint. With this first step into the African market, Lionax executive David Liu sees big potential within a growing population of more than 770 million throughout 54 countries on the continent, he observes. Tire safety and fuel economy are becoming major concerns for individuals and business alike. “This recent delivered order is in accordance with Lionax’s implementation of its global marketing strategy that is to provide ‘Secure Drive, Green Drive’ solutions worldwide,” says Liu. Lionax is aiming to expand its coverage from the United States and Europe into Africa, especially targeting countries with strong growth potential in the southern part of the continent. According to Liu, countries like Egypt and Nigeria are also primary targets. For more information, visit www.lionax.com. |