ADVERTISING STRATEGIESTake Your Message Out to the Public CHANTILLY, VA - A good marketing campaign doesn't depend solely on mainstream advertising in newspapers,
magazines, television, radio and the Internet, says the Automotive Parts Rebuilders Association (APRA). It might involve taking your product or service directly to the public with a good "street marketing" campaign. Here are some quick ideas:
* Set up a table at an outdoor festival or public event. Give out brochures to inform potential customers about your business.
* Advertise your brand with gifts. Hand out small souvenirs, such as key chains, pens or magnets with your company's name on them so potential customers are always reminded of your business. Include your address, phone number and Web address.
* Plant human advertisements in the crowd. Have staff members walk the streets with your brochures and any free samples or gifts you offer.
* Host a reception or social event. Socializing puts your current clientele and potential customers in a receptive mood, and gives your company a chance to provide information about your services.
* Leave brochures at local businesses. Many small firms, such as hair salons and fitness centers, allow patrons to leave brochures advertising their businesses. While some firms may charge a nominal fee, others let you leave information for free. Just ask.
* Attend small-business seminars. These meetings often allow business owners to publicize their services. Other business leaders and budding entrepreneurs are likely to be attentive and receptive.
* Post fliers. Institutions such as libraries, universities and apartment buildings often have bulletin boards where businesses can post information about services or events. Take advantage of such venues.
* Appear in local papers. Small community newspapers often look for business owners to write articles on their areas of expertise. By doing so, you'll establish yourself as an expert in your field and raise the brand awareness of your company. You can also send press releases about developments at your firm and write "Letters to the Editor" about issues that affect your industry. A good street marketing campaign doesn't have to happen on the street. It can be run wherever there are people. It's only limited by your creativity.
(Source: APRA Biz Actions
Newsletter)
