KUDOSCCC Women's Board Presents 2006 Communications Awards LAS VEGAS (Oct. 31, 2006) - The Car Care Council (CCC) Women's Board announced the recipients of its 2006 Automotive Communications Awards during the group's annual reception at the Sands Expo Center during AAPEX. The awards are sponsored by the Women's Board and are presented to companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year's recipients include:
Business-To-Consumer Awards * NASCAR Performance for its "Dog Brakes" television commercial. * Trico for its "Trico Innovision Blade" radio commercial. Robert Bosch Corp. for its "Bosch Icon" consumer print ad. * Aftermarket Auto Parts Alliance Inc. for its "Automotive Maintenance" direct mail piece. * Pam's Motor City Automotive for its "Empowered Ladies Car Care Guide" in the Brochures, Booklets and Handouts category. * Bridgestone Americas Holding Inc. for its "Teens Become Safety Scholars" special promotion. * NAPA Brakes for its "NAPA Consumer Brake Video" car care clinics. * Federal-Mogul, for its "Moog 40-Year Poster." * Lauren Fix, for her "Avoiding Repair Rip-offs/Flood-Damaged Cars" public relations campaign. * Cooper Bussmann for its "Fuse Identifying POS" merchandising/shopability entry.
Business-To-Business Awards * Northwood University for its "Bare Bones" print ad campaign to the distribution/retail audience. * NAPA Chassis for its "NAPA Chassis Ad Campaign" to the technician/repair audience. * Beck/Arnley received the "Best Use of Graphics" award for its "Perfect Match" print ad. * Grote Industries received the "Best Use of Copy" award for its "9 Common Causes of Failure" print ad. * Dorman Products Inc. captured the "Corporate Image Campaign" award for its 2006 "Dorman Brand" ads. * NAPA Chassis, for its "NAPA Chassis Ball Joint Animation" video training materials. * SKF, for its "Bearing/Seal Replacement Guide" print training materials. * Aftermarket Business magazine for its "An Antifreeze Antidote?" technical article. * MACS Worldwide for its "SAE 2006 ARS Symposium" news article. * NAPA Brakes for its "NAPA Brakes Braking News" newsletter. * MACS Worldwide for its "Repair Round-Up!" logo design and use. * Grote Industries for its "Lighting Your Way Through the Darkness" merchandising program. * Federal-Mogul for its "Wagner ThermoQuiet iPad" special promotion. * Bridgestone Americas Holding Inc. received the "Best PR Effort" award for its "Success Built Through the Years Through Commitment and the Ultimate in Tire Education" campaign. * Federal-Mogul for its "ANCO Contour Wiper Blade" packaging entry. Organized by the Women's Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2006 sponsors included: Jiffy Lube, SKF Automotive Division, Automotive Communication Council, N.A. Williams and Maximum Marketing Services. For more information about the Car Care Council Women's Board, visit the group's Web site,
women.carcare.org or e-mail
[email protected].
