BASF
Automotive Refinish completed its annual
ColorSource Conference, a three-day interactive
conference for single line distributors of BASF
refinish paints and coatings. During the conference,
BASF re-launched the ColorSource PREMIER Program and
shared annual objectives in addition to networking and
strategic activities.
“Gathering all ColorSource PREMIER partners together
enables collaboration and development of strategic
initiatives for continued market growth,” stated
Denise Kingstrom, Strategic Accounts Manager for BASF
Automotive Refinish. “It provides an opportunity
outside of our day-to-day activities to recognize
industry progress, and share best practices.”
ColorSource PREMIER distributors are single‐line BASF
distributors that benefit from a unique association
with BASF, allowing them a competitive edge. BASF
ColorSource PREMIER members distribute only BASF
refinish paint products, and are recognized by the
company as important strategic partners in the
aftermarket automotive refinish industry.
To learn more about becoming a ColorSource PREMIER
distributor, please contact Denise Kingstrom at
[email protected] or 248-632-2420.
To learn about BASF refinish products visit us at: www.basfrefinish.com.
