How to advertise job openings for free

Jan. 1, 2020
The Internet and social media networks provide several advertising options in terms of cost, ranging from free to pricing that's competitive with newspaper classifieds.
Shoemaker ABRN auto body repair collision repair hiring advertising jobs Trying to fill job openings always has been a challenge. Using newspaper ads to find the right applicant is expensive and questionable because the Internet is a more effective way to communicate. The Internet and social media networks provide several advertising options in terms of cost, ranging from free to pricing that's competitive with newspaper classifieds while reaching a larger audience. A Google search will provide a lengthy list of websites that provide many options, including hiring.com, snagajob.com, jobisland.com and recruitingblogs.com.

Snagajob.com, designed especially for employers, allows you to post a job for 30 days for free. With the basic posting plan, you receive four basic filtering questions that screen an applicant against your criteria. The site, which automatically sends you an e-mail when someone responds to your ad, allows you to review the applications by logging into your account. If you wish to fine-tune your ad or add additional filtering questions, the site will upgrade your account for a small fee.

Jobisland.com is a free job search engine. All it takes to get started is a simple registration process, which requires the normal user name and password sign-up and provides the option of selecting an industry description to which you'd like to post your job. On the employer page, you'll find several quick menu links and forms that provide easy access to the free job-posting process. Under the "Post Jobs" tab, you can post single jobs in hypertext markup language or multiple jobs using simple syndication.

Recruitingblogs.com shows ways you can take advantage of social media sights such as Twitter, LinkedIn and Facebook, as well as tips about how to create a blog. The opportunities are practically endless in the virtual world. You can tweet jobs on Twitter using myStaffingPro, a full-featured applicant tracking system, or connect with potential hires using LinkedIn networking tools. You can join LinkedIn for free and search through interest groups and post your job within the group that fits your need.

With more than 500 million users, Facebook's advertising platform is a vehicle worth exploring. Having the ability to select who sees your ad by using variables such as geography, age, gender, education and select keywords makes Facebook a valuable tool to target your audience.

A simple registration process on WordPress.com allows you to create a blog ad and post your job easily. Even if you're technically challenged, using the tools within WordPress.com will enable you to create a blog quickly.

In addition to the social networks, sites such as eBayclassified.com and Craigslist offer free classified ads for employers. eBayclassified.com provides a safe marketplace by restricting job postings to one category and requires clear descriptions of the job advertised. Craigslist follows similar rules and has an additional requirement of indicating the monetary compensation offered.

State agencies use the Internet to provide free job opportunities within their employment agencies. Sites such as www.wisemployment.com/advertise.php, www.nhworks.org/employers and www.oregon.jobopenings.net/jobs.htm allow you to place ads on their websites. Usually all that's required is a simple registration process identifying your business and industry description. Some state agencies also will provide a sign-up fee – yes, they'll pay you to advertise your job opening, while others offer tax breaks for placement through your job posting.

If the state you operate your business in doesn't offer job posting as mentioned above, NationalJobBank.com offers the same opportunity, but it has an annual fee. One of the things I like most about websites and social media outlets is the ability to review the applications online. You don't have to deal with a parade of people filling your waiting room to complete applications, trying to get an immediate interview. As you review the applications online, you can use filtering options to eliminate those who don't meet all of your qualifications, leaving you a short list of applicants to interview.

With all these options, filling vacancies won't be a chore and might even be a job you'll actually enjoy. OK, that might be a stretch, but using these tools will make a normally arduous task simpler.

About the Author

John Shoemaker

John Shoemaker is a business development manager for BASF North America Automotive Refinish Division and the former owner of JSE Consulting. He began his career in the automotive repair industry in 1973. He has been a technician, vehicle maintenance manager and management system analyst while serving in the U.S. Air Force. In the civilian sector he has managed several dealership collision centers, was a dealership service director and was a consultant to management system providers as an implementation specialist. John has completed I-CAR training and holds ASE certifications in estimating and repair. Connect with Shoemaker on LinkedIn.

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