If there is a constant in the collision repair world today,
that constant is change. And shop owners and managers need
to keep looking ahead to see where technology is taking the
industry and then use those changes to help them succeed.
So said PPG's Randy Dewing, senior manager, MVP Business
Solutions, in his opening remarks to more than 300
enthusiastic attendees at the recent PPG MVP Business
Solutions Conference, held at the Walt Disney World Swan and
Dolphin Resort and Convention Center in Orlando, Florida.
Titled "Visionary Leadership: A Call to Action," the three-
day event offered speakers, seminars and discussion groups
focusing on how collision shop owners and managers can
enhance their leadership skills and play a visionary role in
fostering a high-performance culture in the rapidly changing
collision industry.
"We continue to work on interdependent success, partnering
with our customers to work on business performance required
to be the competitive leaders in their markets," says Jim
Berkey, director, MVP Business Solutions. "Our conferences
are an opportunity to bring a strong mix of passionate,
successful people together to continue the learning
process."
Keynote speaker Scott Klososky, internationally renowned
thought leader and technology visionary, centered on the
conference theme and emphasized that while making good
technical decisions is important, acting on those decisions
is absolutely essential. "Those who are reactive will end up
being taught by their proactive competitors," said Klososky.
He added that a long-term vision is necessary: looking ahead
five years to determine what investments will need to be
made in people, products and processes.
Klososky, who has the imagination of a futurist combined
with practical "in the trenches" experience, discussed how
technology and forward thinking can help business leaders
seize their "unfair share of business." Most critical, he
pointed out, is the need to have a process in place to
address change and implement your strategy for success.
Klososky went on to outline a step-by-step "visionary
leadership" process to help lead a company into the
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A representative of the Disney Institute, Austin Brock,
spoke on the topic of leading through turbulent times. Brock
presented the strategies and tactics a leader can implement
to ensure a company stays on course to success. She pointed
out leaders need to have a vision and must effectively
communicate it to their organization. In so doing, they need
to shift the organizational culture to focus on behaviors
and results to support that shift with genuinely open, two-
way communication. Brock also offered process strategies for
turbulent scenarios and for the difficulties caused and
posed by the changing nature of competition.
Richard Flint, also a keynote speaker and regarded as one of
the top personal development coaches in the country,
delivered a dynamic presentation, "Recharging the Human
Spirit," in which he dramatically demonstrated how to
motivate personnel, re-build morale and re-energize a
company to function at its highest levels.
Norm Angrove, senior manager, Value Programs and John
Martin, manager performance learning, PPG Value Added
Programs, gave a seminar discussing marketing in the 21st
century covering the technological and online opportunities
available today and how social media and other techniques
can help collision shops hasten their success. They stressed
the growing importance of this aspect of marketing as new
generations of employees and customers - all more tuned in
to the online world - enter the marketplace.
Attendees also heard MVP Business Solutions Managers David
Knapp and Mike Gunnells deliver an introduction to hands-on,
problem-solving methodologies which have been successfully
used at the OEM level and may be applied to the collision
industry. Conference participants were able to join in a
number of breakout discussion sessions and other seminars
designed to help them develop and implement improved
business models as well as motivate employees and prepare
for change.
"The conference was sensational," said Nick Hindy, partner
in Anthony's Autobody, Shrewsbury, New Jersey. "The speakers
provided us with a wealth of knowledge, everything from
business strategies to marketing with social media and
understanding what that's all about. I feel like we were
getting a complete education that can really help us."
The conference is one component of an all-inclusive range of
MVP value-added programs and services, intended to keep PPG
customers positioned to face today's challenges and
tomorrow's opportunities. The next PPG MVP Business
Solutions Conference, themed "Journey to Excellence," will
be held at the Rancho Las Palmas Resort and Spa in Palm
Springs, California, Sunday through Tuesday, March 27-29,
2011.
For more information about PPG MVP Business
Solutions and the next MVP conference, visit www.ppgmvp.com.