Sherwin-Williams Automotive Finishes A-Plus Network recently hosted its Vision Group Conference at the Villas of Grand Cypress in Orlando, Fla. The conference provided the more than 60 collision shop owners and managers with training, industry speakers and group breakout sessions, all with a focus on succeeding in a difficult economic climate.
The A-Plus Network is made up of a group of collision repair specialists who reflect high standards. They are part of the Sherwin-Williams leading value added program that combines comprehensive business solutions to help them improve customer service, employee growth, insurance relationships, process refinement, productivity and profitability, according to the company.
Brandon Devis, A-Plus program manager for Sherwin-Williams Automotive Finishes, said that 2009 was a difficult year for small business owners.
"We understand the challenges that collision repairers are facing and Sherwin-Williams Automotive Finishes has resources to assist collision repairers in meeting these challenges,” he states. “Not only are the top collision centers faced with fewer repair opportunities, increasing performance demands and higher operating costs, but in order to be successful, they must stay ahead of the curve and help drive the culture of the new collision repair industry.”
The attendees also recognized the importance of the meeting and what it means to boosting their business.
“Being an A-Plus Network member is vital to my business, particularly attending meetings like these,” says DeLee Powell, president of Bakers Collision Repair, Mansfield, Ohio. “The A-Plus Network has exposed us to best shop practices, and the best lean shops throughout North America. The result is we can learn to better define and streamline our operations and production methods.”
“We feel strongly about the vision groups and our meetings, especially what we get out of the A-Plus Network,” adds Jim Thompson, president of Bob Mickey Collision, Cedar Rapids, Iowa. “These forums allow us to get information and provide the ability to talk with our peers about marketing, expenses and productivity; it has definitely made us more profitable. It also encourages forward thinking and we always bring back practical ideas that we can readily implement.”
The conference agenda featured many industry leaders and speakers from outside collision repair:
• Dev Ogle, senior consulting partner, The Ken Blanchard Company, opened the session with an extensive team-building exercise
• Aaron Schulenburg, executive director, Society of Collision Repair Specialists (SCRS), shared his vision for the “State of the Industry”
• Mark Garrett, research director, J.D. Power and Associates, reviewed key findings in J.D. Power and Associates 2009 Auto Claims Satisfaction Study
• George Avery, estimatics consultant property & casualty claims, State Farm and president of the National Auto Body Council, provided an overview of changes in vehicle design and marketplace competition from an insurance company’s perspective
• Randy Hanson, auto director – Claims, Allstate, gave an update on the “Allstate Good Hands Repair Network” and discussed its initiatives for automotive claims handling for 2010
• Linda Nawrocki, director of Internet strategy, Optiem (an online marketing company) provided tactics to use at different points of the customer lifecycle to help create a continuing and successful online marketing strategy
• Daren Fristoe, president, The Fristoe Group (a human resources consulting firm), presented a review of attracting, retaining and developing talent
These breakout sessions were held in tandem with peer-to-peer discussion groups during the three-day event, Sherwin-Williams reports. The discussion groups gave attendees the chance to review financial performance, discuss lean implementation, build marketing plans and define their goals.
“This conference was intended to support and educate our Vision Group Members as they formulate their 2010 Business Plans, giving our members the competitive edge to succeed in this challenging environment. The conference is just one of the four meetings our Vision Group Members attend annually and all are designed to keep their businesses at the industry forefront,” Devis says.
Sherwin-Williams Automotive Finishes began the A-Plus Network Vision Group Program in 2000 and now has two independent owners groups, one manager’s group and one dealership collision center group. These groups consist of both single and multiple shop owners and managers. Square One Systems, an independent “20-Group” provider, administers and moderates the A-Plus Network Vision Groups.
A-Plus Network members are also assisted by the program’s many business-building opportunities, including specialized marketing and management programs, industry leading business training through A-Plus Network University, insurance relations programs, loyalty benefits and specialized programs and services from outstanding contributors.
For more information, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-5872).
