HOFFMAN ESTATES, Ill. -- I-CAR has appointed of Robert Humpal to the position of Market Development Analyst effective immediately. Humpal will be responsible for data mining and statistical analysis/modeling to identify key touch factors that influence and/or predict customer behavior. He will be accountable for collecting and analyzing market segment and industry data to support strategic planning. I-CAR says Humpal will be a key leader in analyzing "Voice of the Industry" data, which is necessary to collect and assess to provide the industry the training it demands.
John Edelen, I-CAR Board Chairman and Interim CEO, stated, “As I-CAR continues to center itself in its customer-focused role in the inter-industry it is imperative that we have the knowledge and data-driven facts to make sound business decisions on product offerings for the inter-industry.”
Humpal brings over 15 years of market research experience to I-CAR, developing business plans, forecasting market demand and in customer profiling and product design and launch. He has completed Six Sigma Green Belt training. Humpal has also been part of product rationalization teams in the past that worked to reduce redundancy and make logical consolidations of product offerings.
Humpal most recently served as a sales and marketing analyst for OfficeMax. He has an extensive automotive background as he held several marketing and research positions with Chicago Rawhide (SKF) and Everco Industries (Moog Automotive).
Humpal holds a B.S. in Business Administration with a concentration in marketing. He also holds a MBA with a concentration in marketing.
