Bridgestone's Blizzak Chill Zone link educates consumers
about driving in winter conditions, including tips from
experts at the company’s Winter Driving School. The site
also contains information about its winter tires.
Introduced in North America in 1992, the Blizzak line
pioneered the dedicated, studless snow and ice tire for
stability and handling in adverse winter driving conditions,
according to Phil Pacsi, vice president of consumer tire
marketing.
“The ‘Official Tire of Winter’ title emphasizes that
Bridgestone remains a leader in developing proven and
reliable winter tire technology and products to meet the
ever-changing needs of consumers,” says Pacsi. “We’re proud
to say the Bridgestone Blizzak family of winter tires is
available in more sizes to fit more vehicles than any other
winter tire sold in North America.”
The tread compound is more pliable than traditional tires,
remaining flexible in cold temperatures, he notes. When
water freezes to ice, tiny irregularities form on the
surface. If the tread compound is rigid, the tire will tend
to slide across these irregularities. Flexible tread
compounds incorporated into Blizzak winter tires “dig into”
jagged surfaces, providing drivers better control of their
vehicle, Pacsi points out.
If you are in a climate where winter conditions are
commonplace for three or more months of the year, the
Blizzak winter tires are a smart investment, he says.
Depending on the customer’s driving habits, one set can last
several winters.
All of the Blizzak tires have the snowflake-on-the-mountain
symbol on the sidewall, meaning they provide a high level of
snow traction.
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The line has 13 patterns and more than 200 applications to
fit most vehicles on the road today.
They include the DM-Z3, DM-V1, MZ-03, WS60, WS70 and the
W965 – all featuring the company’s Multicell tread compound.
The LM-25, LM-25 4x4, LM-50 RFT and the LM-60 contain a
conventional winter driving compound.
For more information visit www.bridgestonetire.com/winterdriving.
