Implementing non-negotiables can help set standards for your shop

Sept. 28, 2018
If you have a process you expect your people to always follow, what kind of signal are you sending to them if you sometimes change the process for one insurance company?

I’ve read several articles lately debating who is in charge of a shop — the owner or the insurance company. I don’t think it is just between those two entities. There are a lot of moving pieces in shop operations and taking charge of all of them is challenging at best. I hear shop owners say, “I’ve got control of this and this, but then a technician calls out and I’m back to square one.”  While some people would consider this drama, I would like you to start thinking about it as opportunity.

I learned years ago looking at things as opportunities is more beneficial than participating in the drama often found in our industry. One of the people who helped me learn that was Dave Dunn through his book Liquid Amalgam, a quick read that focuses on principles viewed as “unchangeables” or what I like to call non-negotiables. It doesn’t matter which term you choose; what matters is you identify principles, develop them and then don’t waver on them.

A few weeks ago, myself and a shop owner discussed how a certain insurance company wanted their estimates written differently than any others he writes. As we discussed it further, I learned that he had trained his estimators to write all estimates the same way using specific processes. He explained that everyone from the technician, to the painter, parts person and detailer knew what to expect when they received a repair order because they all looked the same. He added, “It upsets me that an insurance company can dictate how we write estimates.”

Let’s look at that for a minute. 

If you have a process you expect your people to always follow, what kind of signal are you sending to them if you sometimes change the process for one insurance company? As we continued to talk, I shared my thoughts on the difference between sometimes and always, which I will share with you.

Sometimes = Sporadic Obedience Makes Efforts Turn Into Mediocre Existence and Stagnation

Always = Accountability and Loyalty Will Accommodate Your Sustainability

Just as the shop owner did, I am sure you appreciate the difference between sometimes and always and how wavering one time can make a difference in your success. The owner asked me how he could change what the insurance company wanted and eliminate the drama. One option is to explain his reasonings to the insurance company and define that it is non-negotiable. Taking the stand today will eliminate future drama because the insurance company will always know what to expect when they visit your shop.

Though this example is of just one shop and an estimate process, non-negotiables can work in all facets of your business, internally and externally. Defining your principles to your employees is just as important as to insurance companies or vendors. Policies like ensuring estimators always pull repair procedures for technicians, painters always mix liquid products on the scale for proper job costing or a repair technician always prints frame measurements when performing structure repairs are important to set in place and standardize.

Using non-negotiables only where they are needed without being arbitrary, too rigid or unreasonable will allow you to develop easy-to-follow processes and principles. Focusing solely on principles or processes that always need to be performed a certain way will prevent you from over-managing your operation. You will never be able to eliminate all the drama our industry provides, but you can reduce some of the unnecessary rules or policies by defining your business principles. You might even be able to see your next challenging situation as an opportunity rather than a burden.

About the Author

John Shoemaker

John Shoemaker is a business development manager for BASF North America Automotive Refinish Division and the former owner of JSE Consulting. He began his career in the automotive repair industry in 1973. He has been a technician, vehicle maintenance manager and management system analyst while serving in the U.S. Air Force. In the civilian sector he has managed several dealership collision centers, was a dealership service director and was a consultant to management system providers as an implementation specialist. John has completed I-CAR training and holds ASE certifications in estimating and repair. Connect with Shoemaker on LinkedIn.

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