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    • Chris (Chubby) Frederick

    Chris “Chubby” Frederick is the CEO and founder of the Automotive Training Institute. ATI’s 130 full-time associates train and coach more than 1,500 shop owners every week across North America to drive profits and dreams home to their families. Our full-time coaches have helped our members earn over 1 billion dollars in a return on their coaching investment since ATI was founded.

    News

    How to empower employees to get maximum performance results

    Chris (Chubby) Frederick
    Oct. 19, 2020
    Your role as owner, manager, or supervisor is to lead and manage your employees to do their work properly and efficiently, and achieve the goals and results you have set for the...
    News

    Lessons learned from the pandemic and how to apply them

    Chris (Chubby) Frederick
    July 15, 2020
    Although it appears we're on the backend of the pandemic, I'm sure it will have a lasting effect on all of us and our industry for years to come. For better or for worse...
    Operations

    Where there's smoke, is there fire?

    Chris (Chubby) Frederick
    Jan. 1, 2020
    We've all heard this old saying, but does it have any real meaning in the automotive world? Let's listen to Senior Coach George Zeeks share his experiences in the trenches.
    News

    The role of the manager in employee engagement

    Chris (Chubby) Frederick
    March 15, 2019
    It’s time for your managers and you to build relationships with all your people and create trust so that they can accomplish their goals by working for you over decades, not just...