WIX Filters, a member of the Affinia Group family of brands,
has announced season-long associate sponsorships of Cruz
Pedregon Racing and Tony Pedregon Racing and the teams' Nitro
Funny Cars for the 2011 NHRA Full Throttle Drag Racing
Series, marking WIX's first foray into NHRA Racing.
WIX Filters will join Cruz Pedregon Racing and Tony Pedregon
Racing at the season-opening 51st annual Kragen O'Reilly
Winternationals, Feb. 24-27, at Pomona, Ca.
"It's an honor to partner with a brand like WIX Filters that
displays such a dedication to product quality and
engineering," said Cruz Pedregon, a two-time NHRA Funny Car
champion. "I've prided myself for years by aligning myself
with well-recognized companies and WIX Filters is right up
there at the top."
In addition to the associate sponsorships of the two teams,
WIX will be the lead sponsor of Tony Pedregon Racing at the
second annual NHRA Four-Wide Nationals from April 14-17, at
zMAX Dragway in Concord, N.C.
"WIX has a great reputation for high performance and
technical superiority," said Tony Pedregon, a two-time NHRA
World Champion and second on the all-time win list with 43
career Funny Car wins. "We are excited to add a brand that
brings a passionate commitment to excellence to our
team."
WIX Filters is a long-time supporter of racing at all levels,
from dirt tracks to superspeedways, and cherishes the
opportunity to begin building relationships on the ¼-mile
this year.
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"WIX is looking forward to supporting both Cruz Pedregon
Racing and Tony Pedregon Racing in 2011, while getting to
know and engaging with the fans that make NHRA such a popular
and compelling sport," said Jeff Blocher, vice president of
sales at WIX Filters, a brand with a rich heritage as an
advocate of racing and a regular in victory lane for more
than 40 years at the highest levels in NASCAR®.
WIX is adding teams in the NHRA Full Throttle Drag Racing
Series and the Indy Racing League to its motorsports
sponsorship program in 2011. These sponsorships are in
addition to WIX's team sponsorships of Stewart-Hass Racing,
Richard Petty Motorsports, and Joe Gibbs Racing which all
compete in the NASCAR Sprint® Cup Series.
Since 1939, Wix® Filters has been an innovator in filtration
products. WIX designs, manufactures and distributes products
for automotive, diesel, agricultural, industrial and
specialty filter markets. Its product line includes oil, air,
cabin interior, fuel, coolant, transmission and hydraulic
filters for automobiles, trucks, off-road equipment and
manufacturing applications.
For more information,
visit www.wixfilters.com.
