The Car Care Council and Demandforce have partnered to make content from the "Be Car Care Aware" campaign available within the Demandforce D3 platform. The launch of the partnership coincides with National Car Care Month, which runs through April.
"Through this partnership, we are delivering to auto repair businesses the resources they need to successfully communicate digitally with their customers about the importance of vehicle maintenance," says Rich White, executive director, Car Care Council. "Combining the credibility and expertise of the Car Care Council with the dynamic communication platform of Demandforce creates a strong collaboration that will benefit service and repair professionals and vehicle owners."
The partnership will give auto shop owners access to the "Be Car Care Aware" content library from within their Demandforce D3 system. This valuable resource will help shop owners provide reliable, trustworthy and credible information, strengthen customer loyalty, and increase regular service visits. The Demandforce platform will serve as a distribution point for the information as well as provide an avenue for customers to request appointments through the online scheduling interface.
The partnership will benefit consumers by educating them about proper vehicle maintenance, allowing them to avoid costly last minute repairs, the two report.
"Demandforce is pleased to be working with the Car Care Council to help automotive repair facilities better educate their customers," states Patrick Barry, vice president of marketing at Demandforce. "This partnership reinforces that online communications are a fundamental element of a successful customer education and retention program. We are looking forward to working with the Car Care Council on other innovative ways we can help shop owners educate and connect with their consumers."
This is the first of many initiatives between Demandforce and the Car Care Council, according to the groups. The partnership will continue to provide innovative tools and communications for shop owners to promote regular and proper automotive care to consumers.
For more information, visit www.carcare.org or www.demandforce.com.
