Pirelli is among the marketing partners of Will Castro’s Unique Autosports shop, which is premiering an eponymous eight-episode car customizing series on Sun., March 21 at 10:30 a.m. (ET and PT) on the Spike TV network.
Each show will feature entertainment and sports figures as they have their vehicles tricked out by Castro and his crew.
“We are going to give our fans a behind-the-scenes taste of what it’s like to be in our unique world,” says Castro. “The series will explore the ups and downs of our industry and our move to Miami from New York, as well as give fans an up close and personal look at their favorite celebrities and their Unique Special Edition vehicles as well as the relationships we make along the way.”
Guests for this season include CC Sabathia, AJ Burnett and Nick Swisher of the New York Yankees; NASCAR driver/owner Tony Stewart; NBA All-Stars Amare Stoudemire and Jermaine O’Neal; former New York Giants football star and current NFL Sunday analyst and Pros vs. Joes host Michael Strahan; and hip-hop artist Fat Joe.
“The automotive ingenuity of Unique Autosports, coupled with the star power of his friends and clients on the show, make this series the perfect complement to Spike TV’s ‘PowerBlock’ lineup,” says John Griffin, Spike’s vice president of programming.
For more information, visit www.uniqueautosport.com and www.spike.com.
