Bridgestone debuting two ads along with The Who's Super Bowl halftime show
In addition to sponsoring a halftime performance by The Who, Bridgestone will be unveiling two new commercials during Super Bowl XLIV’s gridiron action as the New Orleans Saints take on the Indianapolis Colts.
One of the advertisements is set to make its debut at the end of the first quarter, while the other will air in the third quarter.
“There’s no better time to showcase your company on television than during the Super Bowl,” says John Baratta, president of replacement tire sales. “With two 30-second spots, we have two incredible opportunities to showcase our Bridgestone brand and show millions of people what our tires can do.”
“The Super Bowl is the biggest single television event of the year and it’s the one event that people watch both for the game and the commercials, so it’s an exciting challenge for us to produce commercials that stand out from the rest,” concurs Mike Gorey, president of the consumer tire sales division.
“Both commercials have a surprise comic twist and great special effects, so we’re excited and we think our commercials will have people talking about Bridgestone on Monday morning,” Gorey continues.
Airing Sunday, Feb. 7 on CBS, the Super Bowl is annually the country’s highest-rated TV show and the most-watched single-day sporting event. Last year’s extravaganza attracted more than 95 million viewers in the U.S., plus the broadcast is beamed to numerous other nations.
The Richards Group advertising agency utilized digital animation in creating the new Bridgestone ads.
In the “Whale of a Tale” spot, three young men are on an adrenaline-packed drive toward the coast with a live killer whale as the fourth passenger: “Hard to say where they’re going. Harder still to say where they’ve been. But this fish-out-of-water story is sure to end with a splash.”
“Your Tires or Your Life” takes viewers “on a journey to a future world…a wet, desperate world where absolutely nothing is more valuable than a great set of high performance Bridgestone tires. Watch for fast cars, fearless heroes and ruthless tire bandits lurking around every corner. Be prepared for a shocking conclusion.”
For more information, visit www.bridgestone-firestone.com.
