Tire dealers across the nation will get a chance to test many of Yokohama’s offerings in a series of 10 specialized product education programs beginning this month.
“The training offers tire dealers an opportunity to learn about our products and test them on various slalom-type driving courses,” explains consumer products sales manager Shawn Denlein. “This is especially important with the rollout of the all-new Neova AD08. We want dealers to see firsthand what the tire can do so they can translate this knowledge to the consumer.”
Metropolitan areas along the 10-city training tour include Los Angeles; Las Vegas; San Antonio, Texas; Orlando, Fla.; Atlanta; Pittsburgh; Detroit; Kansas City, Kan.; Memphis, Tenn.; and Albuquerque, N.M.
The AD08, an updated version of Yokohama’s ADVAN Neova AD07, nicknamed “the fastest street tire,” will be available in the U.S. in May in 32 sizes ranging from 15 inches to 19 inches.
For more information, visit www.yokohamatire.com.
