OneCommand, a preference-based, automated, multi-channel marketing firm, has launched Mobile Marketing, a new service designed to drive additional sales and service traffic.
In 2008, mobile subscriptions reached 3.3 billion, more than half the global population, making the mobile channel one of the most viable and fastest growing in history, according to the company. OneCommand’s Mobile Marketing solution leverages this powerful technology to engage customers and prospects in two-way interactive messaging. It helps automotive dealers to extend their reach and carry their messaging beyond the boundaries of their showroom, Web site and other traditional advertising methods.
Through the use of dealer-selected codes, consumers can text and receive instant access to coupons and dealership inventory right to their mobile device through a mobile website, a strategy that resulted in a 10 percent lift in campaign response rates during the pilot period. Messages are delivered only to customers who opt-in to receive them.
OneCommand clients can elect one of two package options, Mobile Service Pack and Mobile Pro.
Mobile Marketing Pro includes:
• A fully functional mobile website for the dealership that is optimized for the mobile Web user.
• Inventory integration including actual vehicle pictures, video, and CARFAX integration.
• Web to mobile Web site capabilities to drive mobile opt in rates from the dealer’s .COM Web site.
• Real-time lead tracking and CRM integration.
To browse a sample directory of vehicle inventory, including vehicle descriptions and full screen images, text ONE to 48696.
Mobile Service Pack includes:
• Mobile couponing and service scheduling.
Real-time lead tracking and CRM integration.
To access example service coupons and discount offers and to see the convenience of requesting an appointment from a mobile device, text SRV OIL to 48696.
“The tremendous results achieved during our pilot period have proven the effectiveness of the channel as a powerful marketing medium that can elicit immediate results. It is a cost-effective technique that dealers can add to their marketing mix as an additional way for consumers to interact. We are excited to be able to offer such a flexible and effective solution to our clients and the consumers they serve,” says Mike Martinez, Executive vice president of Product and Strategy with OneCommand.
For more information about OneCommand, visit www.onecommand.com.
