IMR Inc. helps aftermarket companies focus on installer customers' needs

As an aftermarket company, do you know your professional installer customers? Do you know what they want, need and desire in order to be successful? IMR Inc.'s new 2012 repair shop syndicated research helps aftermarket companies gain a deep and thorough understanding of what motivates and influences your installer customers, which is the key to building brand loyalty and making smarter business decisions.

“Category management in the aftermarket has been changing steadily with increasing focus being put on the installer customer. While understanding volumetrics has been important, and will continue to be important, the focus on understanding how and why shops make purchasing decisions at the category level has become necessary to be competitive,” said Bill Thompson, president and CEO of IMR Inc. “Our new repair shop syndicated research tracks detailed parts purchasing behavior so companies can better focus on their customers’ wants and needs.”

IMR’s repair shop syndicated research provides valuable insights into shop parts purchasing behavior and provides detailed documentation of supplier usage and satisfaction, parts purchasing behavior, brand recognition, brand preference, brand usage, supplier solicitation trends, buying habits, loyalty factors, demographics and much more.

For more information, call at 800-654-1079 or by visiting the website at www.AutomotiveResearch.com .