Falling conveniently between Black Friday and Cyber
Monday, Small Business Saturday is Nov. 26, and the
Tire Industry Association (TIA) is encouraging tire
dealers to take advantage of the marketing
opportunities.
“When everyone shops ‘small,’ it makes a big
difference to every community’s economic recovery,”
notes Larry Brandt, TIA’s president.
Small Business Saturday began two years ago as as
collaboration between New York City Mayor Michael
Bloomberg and American Express Chairman Kenneth
Chenault as an effort to help support independent
merchants.
The event urges shoppers to patronize local brick and
mortar retailers instead of big box stores and cyber
outlets.
According to Brandt, there are a number of tactics
that tire dealers can use to take advantage of the
campaign:
Post in-store signage promoting Shop Small
Business Saturday.
Employ e-marketing materials to send via
email and post on web pages and social media sites.
Consumers follow businesses on social media to find
discounts and coupons. Nearly 40 percent of all
holiday shoppers are researching products and prices
online before leaving for the store to do their
holiday shopping.
Encourage satisfied customers to post
reviews of your business on your website and others.
The more postings rating a business, the higher its
search engine results will be.
Get personal and post photos or your
store’s holiday decorations and the staff dressed-up
for the holidays. Just as superior customer service
helps business retention; showing the business’ human
side helps demonstrate a personal touch.
Take advantage of $100 worth of free
Facebook advertising by signing up to participate in
Small Business Saturday.
Signage, logos and other materials are available
for free at
www.smallbusinesssaturday.com.
For more information, visit www.tireindustry.org.
