Nitto has formed a partnership with Cie Games to
integrate the tire maker's product lines with the
automotive-based Facebook game called Car
Town.
The year-long, multiple phase joint collaboration
will offer Car Town players new in-game activities,
virtual items, community contests and giveaways,
according to Nitto Marketing Specialist Stephen
Leu.
“We’re very excited to partner with Car Town to bring
our established brand of tires and vehicles to their
audience,” he says. “This is a great opportunity for
us to widen our customer base, including enthusiasts
and even casual gamers with less familiarity with the
brand. The exposure will help increase awareness and
recognition of the Nitto brand and our
offerings.”
As part of the partnership, players can participate
in Nitto-branded game missions featuring the
company’s new line of tires. The first mission will
introduce the Motivo, an all-weather, ultra-high
performance offering, to Car Town players and tie-in
real-world benefits related to the in-game
activities.
Other Nitto virtual items that will be available in-
game include posters, garage items and custom virtual
vehicles modeled after Nitto-sponsored race cars.
Additionally, Car Town will host various community
contests to create custom car wraps and/or garages
adorned with the tire maker’s name.
Gamers will also be able to participate in the Nitto
Tire Car Town Virtual Giveaway, where they can visit
and “Like” the company’s Facebook page to unlock
various virtual items, first one being the Nitto
Motorsports Big Rig for use in their Car Town
garage.
“We are thrilled to be working with Nitto Tire,” says
Justin Choi, Cie’s president and CEO. “Their
innovative approach to marketing and their emphasis
on social and digital media align perfectly with Car
Town’s unique offerings. Plus our game players will
love to interact with such a respected enthusiast
brand.”
For more information, visit www.nittotire.com.
