Visitors to Yokohama's exhibit at the Nov. 18-27 Los
Angeles Auto Show can get a close view of what
actually happens when tires are not inflated
correctly when a vehicle’s steering is misaligned
via the company's new “interactive glass windows”
display.
“When we set out to advance tire education at the LA
Auto Show this year, we wanted to immerse consumers
in a fun, yet unique experience,” says Alan
Holtschneider, manager of advertising, promotions
and events.
“Our new interactive glass windows provide just that
by further taking advantage of current haptic
technology. Similar to the Yokohama Tire Explorer
iPad app, users are able touch the screens, provide
input, and move images around to learn about tires –
but this time they are doing it on 4-foot by 8-foot
glass windows, similar to the ones showcased in the
movie, ‘Minority Report’. We’re confident that
consumers will find them educational as well as
entertaining,” he explains.
Holtschneider says two educational modules will be
featured – tire pressure and tire wear.
“The tire pressure module will explain how important
proper tire inflation is, how to check it and how it
can save consumers money at the gas pump,” he notes.
“The tire wear module will teach consumers about
tire rotation, as well as proper alignment and what
their effects are on a tire’s life.”
The interactive glass windows will also have an
“innovations in action” motorsports module featuring
off-road and sports car racing that showcases the
company’s technology. Pop-ups will appear on the
screen with facts about the innovations in the
Yokohama tires used in each of the racing
series.
The interactive glass windows will also provide
custom backgrounds for attendees wishing to take a
photo of themselves inside the booth as part of the
company’s Twitter photo contest, which will award a
free tablet computer each day along with hourly
Yokohama gear prizes throughout the 12-day
show.
For more information, visit www.yokohamatire.com.