Using Facebook and Twitter, Yokohama will be
conducting contests throughout the Nov. 16-27
Los Angeles Auto Show. The prizes range from
tickets to the event to tablet computers.
“This year, we really wanted to focus on
providing education about tires in an
interactive, engaging manner,” says Alan
Holtschneider, manager of advertising,
promotions and events. “Each day, visitors to
Yokohama’s exhibit in the West Hall lobby will
find a wide array of things to do while getting
a chance to win some items such as Yokohama gear
and the world’s most popular tablet
computer.”
“We further aim at bringing the excitement of
the show to those who can’t be at the show,”
adds Theresa Palang, manager of public relations
and digital marketing. “We’ve created a
dedicated online presence for the LA Auto Show
within Yokohama’s corporate website and this
will house everything from the ticket giveaway
to the Twitpic Contest to ‘reports from the
floor,’ as well as video and photo galleries for
the event.”
As the Official Tire of the LA Auto Show since
2006, Yokohama will feature digital and social
media components such as:
Twitter Contest: From Nov. 4-11,
Southern California residents can log onto
Twitter.com, follow @YokohamaTC and tweet the
message “@YokohamaTC I want #LAautoshow tickets!
#YOKOTIX” for a chance to win two free tickets
to the LA Auto Show; 1,000 winners will be
selected.
Daily tablet computer
giveaway: Each day during the show, from
Nov. 16-27, a winner will be chosen to receive a
tablet computer via a drawing from the Twitpic
Contest. Both consumers and media alike who are
present at the show are eligible to win.
To enter, visitors take their photo anywhere
inside the Yokohama booth and tweet their photo
using special instructions provided. Each night,
a winner will be randomly selected to win a
tablet computer.
Hourly Yokohama gear giveaway:
Each hour during the show, from the Twitpics
received, a random entry will be chosen to win a
gift bag, which will include a variety of
Yokohama merchandise.
Photos of all contest winners will be
posted on the company’s website on a special
“Winner’s Circle” page.
“Reports from the floor:” The
tire maker will post daily reports from the show
floor on Facebook and its website.
For more information, visit
www.yokohamatire.com.