With fuel costs on the rise and concerns about the
environment a popular topic, Hankook has launched
its new enfren eco – the Eco-Friendly All-Season
Performance tire – at the Specialty Equipment
Market Association (SEMA) Show.
It was specifically designed for fuel efficient
and hybrid vehicles and delivers an energy saving,
low rolling resistance replacement tire with all-
season performance, according to Soo Il Lee,
president of Hankook Tire America Corp.
To maximize fuel economy, the tire maker’s
engineers used a high silica rubber tread compound
that provides improved wet braking and dry
handling in addition to low rolling resistance, he
says.
A leaf-shaped tread block design reflects its
eco-friendly concept while at the same time
improving fuel economy while driving, says Lee. A
solid center rib “allows for better steering and
feel” as well as lower rolling resistance, he
adds.
“Rising fuel costs and a heightened interest in
the preservation of our environment are rapidly
becoming more important to consumers,” says Lee.
“Our new enfren eco will give consumers a choice
when it comes to replacement tires that focus on
improved vehicle fuel economy and the
environment.”
The company launched the first generation of its
enfren in 2008 for the Korean domestic market.
This was followed by rolling it out in Australia
and Japan in 2009 and China in 2010.
It is to be available in the U.S. early next in
five sizes, followed by three additional sizes
later in 2012.
The initial first quarter sizes include
185/65R15H, 195/60R15H, 195/65R15H, 215/60R16H and
205/55R16H. The second quarter additions to the
line include sizes 195/55R16V, 215/45R17V and
205/65R16H.
For more information, visit www.hankooktireusa.com.
