With new tires out on the floor and a brand new
booth, Hankook is ready to roll into the Nov. 1-4
Specialty Equipment Market Association (SEMA) Show
in Las Vegas.
Following positive third quarter financial results,
the company will unveil its newly designed
exhibition booth as part of the Global Tire Expo,
with new tire technology, in-booth promotions and
various tire- and motorsports-related
announcements.
With a large footprint that incorporates two levels
and a new design, Hankook’s booth will showcase the
company’s new “Global Exhibition Identity” and its
line of passenger car, light truck and commercial
tires.
“In just one short year since SEMA 2010, our brand
has made tremendous strides here in North America
and specifically the United States, with increased
sales, innovative new marketing initiatives,
continued investment in R&D, and the release of new
advanced technologies,” says Soo Il Lee, president
of Hankook Tire America Corp.
“We are excited to be showcasing some of our key
efforts at SEMA 2011 as we continue to dedicate
ourselves to overall excellence for our customers,
dealers, and employees,” he notes.
The company will showcase its latest technology,
including the enfren eco all-season performance
tire and feature booth activities such as the
interactive Hankook Home Run Derby.
Participants who complete a short iPad registration
form will each get a chance to try and hit a home
run on a Nintendo Wii gaming system. If they are
able to hit one out of the virtual park, their name
will then be entered into a daily random drawing to
win a free set of tires.
Each day, a half-hour minutes before the close of
the show, one person will be selected to win a set
of new car or light truck tires of their
choice.
Shin-Soo Choo of the Cleveland Indians will be at
the Hankook booth on Tuesday, Nov. 1 from 3:30-4:30
p.m. signing autographs.
