Record sales are being reported for the Tire Industry
Association's (TIA) Automotive Tire Service (ATS)
Program since it was released earlier this
year.
ATS includes the industry’s first comprehensive
passenger car and light truck tire service training in
addition to advanced training on Tire Pressure
Monitoring Systems (TPMS).
As part of ATS, the organization also produces an
annual TPMS Relearn Chart so technicians have access
to a quick reference guide in the shop. The laminated,
spiral-bound resource includes the relearn
requirements for domestic and import vehicles as well
as the original equipment and popular aftermarket part
numbers for replacement sensors and service
packs.
“We are incredibly happy with the response from our
members regarding the new ATS Program,” says Kevin
Rohlwing, senior vice president of training.
“Our sales projections for the year have already been
exceeded and the feedback from the students has been
tremendous. We even had to reprint the TPMS Relearn
Chart because we knew we were going to run out of
inventory a few months ago, and now the reprint is
almost sold out,” he notes.
“The demand for the ATS Program has never been higher
as more and more tire retailers recognize the benefits
of well-trained technicians,” says Rohlwing.
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“The ATS Program is designed to give passenger and
light truck tire dealers the flexibility to meet their
needs,” he adds. “It is divided into several
components and includes hands-on certification for
those businesses that want the most qualified
technicians in the industry as well as the traditional
video/workbook program for those in need of minimum
skills training.”
“TIA has made a strong commitment to training, so the
new ATS Program is another example of our resolve to
remain the leader in technician education,” says TIA
President Mike Berra.
“In fact, we are currently developing an online
university that will be launched in the first quarter
of 2012,” he reports. “This will give everyone instant
access to our basic and advanced training programs
with electronic reporting and recordkeeping. The Board
unanimously approved this investment because we
understand the need to provide our training materials
on multiple platforms.”
For more information, visit www.tireindustry.org.
