Nitto
has launched a newly redesigned website to
help car and truck owners evaluate and select
the correct tires for their particular
application.
“Our objective was to create a tire selection
experience that is just as accessible and
useful to the everyday vehicle owner as it is
to the dedicated automotive enthusiast,” says
marketing manager Gloria Miyamoto.
“We also wanted to create a venue where our
growing base of Nitto Tire advocates can
interact with us and with other auto and truck
fans,” she adds, “using popular social media
outlets like Facebook and Twitter.”
Optimized for mobile devices, the new website
employs the latest technology, vivid graphics
and animations, text and social media to engage
users in an interactive experience that enables
them to quickly and easily research, evaluate
and select the right tires for their vehicle,
according to Miyamoto.
The site also promotes participation in Nitto’s
active user community, which numbers more than
262,000 on Facebook alone, she says.
It is designed to automatically detect and
serve either Flash or non-Flash graphics for
iPhone and iPad users.
Upon entering the URL, users have the option to
click on one of three tire categories to view
multi-dimensional images and highly detailed
descriptions of the company’s Grappler truck,
street and competition models.
They also can search by vehicle type, model and
other filters to locate the right tire and
size. And they can review daily news updates,
view special multi-media features, follow
recent Twitter tweets or share information with
their friends by clicking “Like” and joining
fellow enthusiasts who receive news and post
information on the company’s Facebook page.
Users can also search and geo-map Nitto’s tire
dealers by ZIP code. A section called “Tires
101” is for those who want to know the basics
before exploring the details, Miyamoto reports.
The new Internet presence was designed and
implemented by Cie Studios of Long Beach,
Calif.
For more information, visit www.nittotire.com and www.ciestudios.com.
