Forbes magazine has again saluted
Goodyear as one of the most reputable
companies in the nation.
Notching 38th place in the magazine’s sixth annual tally
of corporate reputations in the U.S., it is the only
tire maker on the list and the highest-ranked firm in
the automotive industry.
“This recognition is particularly meaningful as it is
based on surveys with the general public – the consumers
who buy our tires and put their trust in Goodyear and its products every day,”
says Richard J. Kramer, chairman and CEO.
“I’m especially pleased with our ranking because it
reflects the public’s perception of not only our
products, but our company as a whole,” he adds.
“We are proud that our associates take the initiative to
do good works that benefit our fellow associates, our
customers, our communities and the environment,” says
Kramer. “The survey indicates that the public recognizes
our corporate citizenship and respects the Goodyear
brand for more than great tires.”
Forbes’ list is based on the results of the Reputation
Institute’s U.S. Reputation Pulse consumer opinion
survey, which measures the overall respect, trust,
esteem, admiration and good feelings consumers hold
toward 150 of the country’s largest companies.
Scores are based on RI’s seven dimensions of reputation:
Products/services, innovation, governance, workplace,
citizenship, leadership and financial performance. RI
says the 2011 survey indicates that the top three
drivers of corporate reputation are products and
services, governance and citizenship.
For more information, visit www.forbes.com and www.goodyear.com.
