“The addition of the new mixing room facility demonstrates our dedication to Pirelli’s strategic growth in the North American market and supports Pirelli’s commitment of investing in the economic development of the City of Rome and the State of Georgia,” says Mauro Pessi, chairman and CEO of Pirelli Tire North America.
“We have received excellent support from local, state and regional governments and organizations to help make this project happen,” Pessi reports. “We also look forward to continuing our relationships with local colleges and the Georgia QuickStart program that will help us realize this growth.”
Pirelli is constructing its first tire plant in Mexico. The new factory, located in the city of Silao, will produce high performance and ultra-high-performance tires for cars and light trucks utilizing state-of-the-art manufacturing technology.The company will initially invest about $210 million in the plant, which will generate 700 direct and 300 indirect jobs in the local Silao area. The facility will cover an area of 120,000 square meters and will be operational in 2012.
Targeted daily production capacity is 10,500 tires with an annual capacity of 3.5 million units in 2014, increasing to some 5 million units by 2015.
The greenfield project responds to continued and growing demand throughout the region, according to Guillermo Kelly, CEO of Pirelli Latin America.
“This new facility is important because it complements our production in Latin America,” Kelly says. “The new factory location is also crucial as it will allow us to better serve both our Mexican customers and the NAFTA region. This is a significant investment for our customers as we will feature the latest technology developed by Pirelli to be able to supply the needs of the continually evolving market,” he explains.
“With great pride we warmly welcome to Guanajuato the Italian company Pirelli, a world leader in high-performance tire manufacturing,” says Gov. Juan Manuel Oliva Ramírez of the Mexican State of Guanajuato. “Because of its high technology and high profile of the jobs created, this new plant in Silao is an example of the type of projects we are actively seeking and will continue to attract in the future given the significant advantages offered by the State of Guanajuato as an foreign investment destination.”
The Mexican plant will be Pirelli’s eighth tire manufacturing facility in Latin America – five in Brazil and one apiece in Argentina and Venezuela.
The addition will join Pirelli’s Rome, Ga. factory as the second manufacturing site in the NAFTA region.
“This is a strong message to our customers and consumers alike,” says Pessi “We are a brand on the move and this is the type of support we need to continue reaching our goals and adding to our impressive results and relationships.”
For more information visit www.us.pirelli.com.
