Citing continued increases in the cost of raw materials,
manufacturing and transportation, Yokohama is raising prices
by up to 8 percent on all of its consumer tires, which
include the passenger car, performance and light truck
segments.
The increase goes into effect Dec. 1. There are also in-line
adjustments that will be announced later.
“As always, Yokohama remains committed to bringing the best
products to the market at competitive prices by integrating
operational efficiencies, environmental procedures and the
latest technology,” says sales director Shawn Denlein. “We
do our best to control our costs, but the escalating costs
of raw materials, manufacturing and transportation must,
unfortunately, be assimilated in our product
pricing.”
The last Yokohama price increase on consumer tires was in
June.
For more information, visit www.yokohamatire.com.
