Yokohama Tire Corporation has been an environmentally-conscious company for decades, and the Fullerton, Calif.-based tire maker’s display in the West Hall lobby at the Los Angeles Auto Show will be green – literally.
Using a new technology developed by NaturExhibits, the booth will feature a 90-foot, grassy “living wall” that is both decorative and leaves virtually zero waste, according to Jim MacMaster, Yokohama executive vice president and COO. The show runs Dec. 4-13.
“We are constantly looking for ways to reduce waste and the living wall provides us with the perfect opportunity,” MacMaster says “It is natural, biodegradable and lends an eye-catching, dynamic element to our booth. I think the public will appreciate the uniqueness it brings and the environmental benefit it delivers. We certainly do.”
Developed by NaturExhibits in Laguna Beach, Calif., the Vertical Exhibit Garden technology allows exhibitors at trade or consumer shows to use living plant materials instead of printed products.
“We provide exhibitors like Yokohama the ability to replicate company logos in 3D using lush, oxygen-producing plants,” says Scott Hutcheon, president of NaturExhibits. “It’s a perfect way to attract a crowd with something that looks spectacular, is living, recyclable and leaves almost no waste.”
The Living Wall display, consisting of lettuce winter density and red mustard, will be re-planted for an in-ground garden at the conclusion of the show.
For more information, visit www.yokohamatire.com.
