General marching ahead with new off-road racing section added to its Internet presence

Jan. 1, 2020

General Tire has added a new off-road racing section to its generaltire.com Internet site. The ?Team GT? link features ?a complete look at the drivers and trucks that are making history? during the debut season of General?s return to racing competiti

General Tire continuing 'Tire Choice Of' ad campaign into 2009 with new additions

General Tire has added a new off-road racing section to its generaltire.com Internet site.

The “Team GT” link features “a complete look at the drivers and trucks that are making history” during the debut season of General’s return to racing competition.

“Team GT is rewriting the history books this season,” says marketing director Travis Roffler.

“No one has ever been able to achieve the number of wins and podium finishes that these teams have brought home in their inaugural season,” Roffler contends. “And this new part of our General Tire website is designed to give them the credit they’re due.”

The race pages feature driver biographies and photos of Team 71 Racing, PCI Racing, KORE and Synergy Motorsports.

To check out the new site, visit www.generaltire.com/TeamGT/.