One well known name in the marketing business has hit a well known milestone anniversary. Global marketing information firm J.D. Power and Associates, a business unit of The McGraw-Hill Companies, is celebrating its 40th anniversary. J.D. "Dave" Power III established J.D. Power and Associates in 1968 from his kitchen table, with a primary focus in the automotive industry. Since that time, the firm has successfully influenced the everyday lives of consumers and industries worldwide, and has expanded to include offices throughout North America, Europe and Asia Pacific. Under the leadership of President Steve Goodall, J.D. Power and Associates has also established a strong and growing presence globally as well as in several important industries outside of the automotive realm, including finance and insurance, health care, home building, telecommunications, travel and utilities. "During the past 40 years, we've experienced tremendous growth and success by expanding the scope of our services to include industries beyond our beginnings in the automotive industry," says Power. "As we move forward, we are excited about continuing this success and expanding our reach to influence and improve customer satisfaction for businesses and consumers throughout the world." J.D. Power and Associates currently has more than 800 employees in 14 offices around the world. "Our growth and success over the past 40 years is due to the hard work and dedication of our associates," says Goodall. "Recent additional investments in people and new technologies will enhance and accelerate the way in which we capture and assess the voice of the customer in the digital world. These capabilities will provide our clients with added insights and relevance as we help them integrate the voice of the customer into their operations." For more information, visit www.jdpower.com. | 
