CCC Information Services Inc. today announced the
availability of its 2011 Crash Course, titled “Changing
Expectations of the Connected Consumer.” In addition to
an analysis of traditional market trends, the document
developed by CCC Lead Analyst
Susanna Gotsch focuses on
new technology’s ability to provide transparency to the
companies and customers doing business in the auto-
physical damage industry.
“People’s willingness to be much more transparent as
potential customers, means they expect their
demands/needs at a minimum will be met,” said Gotsch.
“But companies that go beyond simply meeting demands to
delight their customers will see their efforts rewarded.
A company demonstrating that it knows a customer’s
needs/desires, meets them, and exceeds them, is creating
an experience that the customer will want to talk about
with family and friends. And when a company fails to do
any or all of these, the consumer will also talk about
it.”
In addition to the Adobe® PDF version of 2011 Crash
Course available on the CCC News and Insight page,
Gotsch will be presenting a Crash Course webinar on
April 21st. Look for additional registration information
to come at the end of next week.
For more about CCC Information Services Inc. visit www.cccis.com.
