A marketing powerhouse
Another Arizona company strikes gold in the Top Shops contestThere must be something in the water in Arizona that creates top shops. Last year’s winner, Auto Body World, makes it home in the Grand Canyon State, as does 2009 contest finalist O’Rielly’s Collision Center, which landed in the top 10 again this year, along with three other Arizona-based shops.While this could be a coincidence, Chuck Danielson, owner of 2010 finalist Mesa, Ariz.-based Invision Auto Body, suggests otherwise. He says the competition between these shops, or just their awareness of each other, might be driving the trend of excellence. In any case, standing toe to toe with these top-tier businesses – or standing apart from them – isn’t easy. Invision manages both these feats, in large part, with an industry-leading marketing program that helps drive more than $5 million of business into its work bays each year. Read More
