Sativa Ross

A PR account supervisor with Weber Shandwick, Sativa Ross has 10 years of automotive communications experience, including stints at Ford Motor Co. and Aftermarket Business magazine, a sister publication to Motor Age. She has won numerous PR and editorial awards and has written articles on store and shop operations, business management issues and new trends impacting the industry. She is presently handling publicity efforts for the FRAM, Prestone, Autolite and Bendix brands.

New emissions bill to hit California vehicle hobbyists, collectors

Jan. 1, 2020

California Legislators have approved a bill that will require post-1975 model year vehicles to continue in the Smog Check program indefinitely.

(Remote) Controlling the future

Jan. 1, 2020

Some vehicles can remotely communicate operating and maintenance information, and it?s helping steer business into dealer bays.

Toyota's success includes aggressive aftermarket wholesaling

Jan. 1, 2020

Several OEMs are making efforts to sell more hard parts, collision parts to independent service providers.

Fueling our future?

Jan. 1, 2020

Vehicles driven by fuel cell technology are a far cry from traditional gas powered engines. Parts distributors should take heed.