Larry Silvey

Publisher of Custom Content

Larry Silvey is president of his own motor vehicle marketing communications agency called Larry Silvey Media LLC. A 30-year industry veteran, his experience runs the gamut of the motor vehicle industry in publishing, research, education, and marketing and public relations.

News

Using social media to increase your business

Larry Silvey

March 1, 2016

Social media is an effective and low-cost means for automotive businesses of all kinds to increase their business, however, businesses have to concentrate on being creative with...

News

Countering the counterfeiters

Larry Silvey

Feb. 23, 2016

Buying and installing counterfeit parts is a criminal act, which can lead to dangerous outcomes for motorists, as well as damage the aftermarket’s image.

News

The technician advantage

Larry Silvey

Feb. 22, 2016

Highly skilled techs should be viewed as an investment, not an expense.