Amber Harper

Amber Harper, BASF Refinish Data Strategy Manager, has worked in the analytics and data field for over six years. She is a firm believer that business decisions must be driven by data and choosing to focus on data will propel businesses forward as these trends unfold. At BASF, she empowers the sales team with data analytics tools that add value to customers.

Finance

Analyzing collision repair marketing analytics

April 2, 2019
You need to understand your target market and the needs of the market. Insurance companies have always sent vehicles to your shop, and any shop could repair any car, but can they...