• Chris (Chubby) Frederick

    Chris “Chubby” Frederick is the CEO and founder of the Automotive Training Institute. ATI’s 130 full-time associates train and coach more than 1,500 shop owners every week across North America to drive profits and dreams home to their families. Our full-time coaches have helped our members earn over 1 billion dollars in a return on their coaching investment since ATI was founded.

    If you search your shop database over the last 10 years, you will find a dramatic increase in the number of women you are serving — unless your (negative) reputation precedes ...
    Recognize that most people want to be the best at what they do, and it’s your job to provide them with the knowledge and tools to become just that.
    Are you looking for a solution that will increase your gross profit margin? If so, you're reading the right article.
    When you have everything you need, and you continue to end up back at square one, chances are, you're missing effort.