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    • Sativa Ross

    A PR account supervisor with Weber Shandwick, Sativa Ross has 10 years of automotive communications experience, including stints at Ford Motor Co. and Aftermarket Business magazine, a sister publication to Motor Age. She has won numerous PR and editorial awards and has written articles on store and shop operations, business management issues and new trends impacting the industry. She is presently handling publicity efforts for the FRAM, Prestone, Autolite and Bendix brands.
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    California emissions legislation may have far-reaching implications

    Sativa Ross
    Jan. 1, 2020
    California Governor Arnold Schwarzenegger will sign on Jan. 1, 2007, a new bill that will cap emissions of greenhouse gases from sources within the state of California to 1990...
    Finance

    Take an inside look at your competitors

    Sativa Ross
    Jan. 1, 2020
    Every year, you submit detailed information about your business to your big brother at the IRS — salaries, benefits, profits, expenses and payment terms.
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    A state of organizational fatigue?

    Sativa Ross
    Jan. 1, 2020
    Pep Boys seemed fairly confident that an aggressive overhaul in late 2004 would help boost profits and give their name a fair shake on Wall Street. But in the course of the last...
    Finance

    Following the money trail

    Sativa Ross
    Jan. 1, 2020
    Performing an operations audit should take you on a path to improved business profitability.