In Times of Need, CIF Answers the Call

Nov. 1, 2024
The Collision Industry Foundation works to assist those affected by natural disasters and other events.

Recovery efforts were still underway after Hurricane Helene’s destructive wide swath across the southeast U.S. Less than two weeks later, the news was abuzz of reports of Hurricane Milton reaching Category 5 with predictions of it causing mass destruction once it made landfall in Florida. My thoughts turned to who I knew who could be in harm’s way, particularly those in our industry.

FenderBender monthly columnist Drew Bryant in Orlando was one, and not just because he was on deadline. I somewhat sheepishly reached out to him to see if he would still be able to turn in his column on time. Given the circumstances of the preparation I assumed he’d need for not only himself and family but for his business, my expectations were low. So, I offered to run a substitution. He replied that locals were chasing down water bottles and toilet paper, but he'd deliver his column as expected. I suggested he might even write about his experience, as other shop owners would likely find it helpful, and he took me up on that. Check it out!

Although our collision repair industry is not exactly small, it’s also still a bit of a close fraternity. And when one shop suffers, we all do. The Collision Industry Foundation (CIF) charity was established in 2001 to collect tax-deductible contributions and distribute them to collision repair professionals in the industry who have suffered losses from natural disasters or other events, including these two recent hurricanes. “We answer the call” is its trademarked slogan.

Recently, when a collision repair technician at Louisville Collision Center had a bad car wreck and missed months of work, the Foundation wrote him a $10,000 check to assist with hospital expenses. CIF donors include MSOs, major paint companies, paint distributors, parts distributors, equipment manufacturers and distributors, consultants, and individuals.

And as part of our annual FenderBender Award, presented to a collision repair shop owner or operator, we write a check to a charity of the winner’s choice. I’m pleased to share here that our winner for this year, Amber Alley, manager of Barsotti’s Body & Fender in San Rafael, California, selected CIF to receive $4,550.

You can continue CIF’s good work by making a tax-deductible donation at collisionindustryfoundation.org. Call or text CIF to 734-366-4990. And if you are a collision repair industry professional who either needs help from the recent storms or another catastrophe or knows someone who does, please contact CIF. There is a form on the site you can fill out to request assistance. CIF will be there to answer the call.

About the Author

Jay Sicht | Editor-in-Chief, FenderBender and ABRN

Jay Sicht is editor-in-chief of FenderBender and ABRN. He has worked in the automotive aftermarket for more than 29 years, including in a number of sales and technical support roles in paint/parts distribution and service/repair. He has a bachelor's degree in journalism from the University of Central Missouri with a minor in aviation, and as a writer and editor, he has covered all segments of the automotive aftermarket for more than 20 of those years, including formerly serving as editor-in-chief of Motor Age and Aftermarket Business World. Connect with him on LinkedIn.

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